Our Sales Director is interviewed by iGaming Café and The Betting Coach!


  • Endorphina slots 2021

  • Interview with iGaming Café and The Betting Coach!

Kirill Miroshnichenko, our Sales Director here at Endorphina, has recently been interviewed by iGaming Cafe and The Betting Coach to share insights on online casino products. Inside the interview, you can also uncover Endorphina’s new plans, what we’ve accomplished so far in 2021, what makes our company unique, and how our work is structured. Interested in finding out? Take a look at the full interview below:


The Betting Coach: Hi Kirill, we are happy about this interview! How are things at Endorphina? Tell us what’s been happening in 2021!

Kirill: This year has been very promising so far and may become the most successful for us for a few reasons: We’ve achieved a few strategic partnerships with leading iGaming companies in the whole industry to positively reflect our financial results. In addition, we’ve been shortlisted in prestigious awards like SBC Awards, Europe Gaming Awards, and CasinoBeats Awards.


The Betting Coach: You have been part of this incredible company for more than two years! Surely you will have experienced incredible emotions and have many stories to tell! Is there anything memorable that you would like to share with us?

Kirill: When I started working at Endorphina, it was a relatively small company and in just a few years, we became one of the leading suppliers in the market. Our team grew more than 4 times since that time! The most interesting part of this journey is being involved in this incredible growth. One of the most memorable moments for me is ICE Expo 2020. We brought a real tank to our stand and at each hour, we shot out real cash. I haven’t seen a crowd that big before!


The Betting Coach: The restart of the land-based events is an important factor in consolidating partnerships or finding new customers. Also during the pandemic, Endorphina reached important business levels. What makes the work and the products/services of the company you represent unique?

Kirill:  One of the reasons that make us unique and why our players love Endorphina is that we manage to maintain a balance in slot themes – we have classic games for old-schoolers in new designs as well as unique mechanics in slots like Minotaurus, Rooster Fury. We are also famous for themed games like The Emirate, Mongol treasures, Urartu, and Akbar & Birbal that target specific regions and markets.


The Betting Coach: Recently, Endorphina released the Hell Hot 40 slot! A new game that expands your company's versatile and broad portfolio! Tell us about this new title and the best Endorphina slots currently integrated into the various gaming platforms.

Kirill: One of the recent releases is a sequel to one of the most popular slot series that we have released in 2021 – Hell Hot. Hell Hot 40 is a colorful classic slot, with fruits covered in flames and burning Wild and Scatter symbols. The Hell Hot series in total has shown incredible results and the 100 lines and 20 lines versions are now loved by players from many target markets. 

We have recently celebrated a new milestone for Endorphina – 100 slots have been released since we’ve been established as a company. It is a huge achievement for us here, and we are very happy to know that with such a vast portfolio of games, we are able to satisfy the expectations of players from different markets and with different tastes. 

Of course, we do not stop at just this. We plan to release many more games soon!


The Betting Coach: Being the Sales Director means knowing how to communicate with all company functions, keeping up with new technologies, skilfully handling digital tools, assuming a leadership role, and promoting coaching and storytelling activities. How is your work structured? How delicate is your role in the company?

Kirill:  It’s getting more and more challenging to structure work and have time to do everything. Sometimes 24 hours in the day is not enough, especially during business trips. Luckily, my team has a well-structured model. The Sales Department is divided into 3 levels: Junior sales, sales, and senior sales managers - it allows us to manage the team. I believe that the supervisor can directly manage a maximum of 3-4 people, not more. So, when you have a bigger team, you need to implement more complex structures and delegate your responsibilities to others. For instance, In our team, senior managers are fully responsible for the onboarding program.


The Betting Coach: In addition to your coordination and sales work, you are in charge of presiding over institutional events and global fairs; we recently met you at various appointments. Tell us about Cyprus Gaming Show and iGAMING NEXT.

Kirill:  Both events were great. For iGaming Next, it was their first offline event and I want to congratulate them for the excellent work! It’s great to see how the organization of such events can reach world standards. The panels are also becoming more interesting. Some companies used these events to present their new products.

Malta and  Cyprus are big hubs in our industry and as always, we are not missing the opportunity to meet our existing and potential partners, especially after such a long break due to the several lockdowns.


The Betting Coach: We will soon meet Endorphina at two events that will close this wonderful 2021 - SIGMA and SBC AWARDS! What can we expect?

Kirill:  We are famous for bringing fun and unexpected ideas to our stands. This year is not an exception, as always, we want to surprise visitors of the expo with interesting activities and unique merch at our stand. So, I invite everyone to stop by! At SBC AWARDS, we hope to get the award in the category of Slots Developer of the Year!


The Betting Coach: To conclude our interview, could you tell us something about 2022? Will Endorphina open its business to new markets? What news will be available soon?

Kirill: We’re working on new promo tools which I’m sure our players will love. But we don’t want to spoil the surprise for our players. In addition, we will continue our expansion into the Balkan region. Furthermore, we have also prepared some exciting news regarding entering new markets, so stay tuned!


Thanks for reading the full interview! We hope you’ve absorbed some juicy info and that you’re already looking forward to what’s coming next. Stay tuned by following our social media

News subscription

Be the first to know about upcoming releases, our new partners, industry events and a lot more!

Thank you!

Your message has been sent successfully


Something went wrong

Recommended for you

  • Sharing our 2022 ICE plans with Focusgn!

    Sharing our 2022 ICE plans with Focusgn!

    In a recent interview with Focusgn, our CEO Jan Urbanec reveals some fresh insights about what Endorphina has planned for the upcoming ICE London 2022 event at our stand. We love giving a great show and spreading tons of endorphins every year, so you can bet this year won't be any different.

    Read More
  • Our CMO discusses ICE LONDON 2022 with AskGamblers!

    Our CMO discusses ICE LONDON 2022 with AskGamblers!

    In a recent interview with AskGamblers, Phil Korinek, our CMO here at Endorphina goes into detail about the upcoming ICE London 2022 event, why Endorphina stands out amongst competitors, and some insights on the challenges of being a CMO of Endorphina.

    Read More
  • SlotsWise interviews our Zdenek!

    SlotsWise interviews our Zdenek!

    Recently, Zdenek Llosa, our Senior Sales Manager at Endorphina, has been interviewed by SlotsWise – the go-to site for the latest in slots reviews, free spins offers, and casino bonuses. In the interview, Zdenek goes into depth about the background behind our newest Water Tiger slot, our inspiration for the Hell Hot series slots, what we strive to offer our players, specific features and mechanics, and future plans!

    Read More
  • Kirill's exclusive video interview with Focusgn!

    Kirill's exclusive video interview with Focusgn!

    Our Sales Director Kirill Miroshnichenko had an exclusive interview with Focus Gaming News' Founder & Director – Fernando Saffores. Inside the interview, Kirill unpacks some of Endorphina's greatest achievements, strategies for 2022, and plans for ICE London 2022.

    Read More
  • Our new Xmas slot, marketing, and more in an interview with CasinosHunter!

    Our new Xmas slot, marketing, and more in an interview with CasinosHunter!

    Our Sales Director, Kirill, has met with CasinosHunter in an exclusive interview to discuss his role at Endorphina, the company’s unique marketing methods, a new Christmas slot, plans for the future, and more!

    Read More
  • How popular are Endorphina's games in Canada? Find out in this interview with SlotsOnlineCanada!

    How popular are Endorphina's games in Canada? Find out in this interview with SlotsOnlineCanada!

    In this recent interview with our Sales Manager Connor Donohoe and SlotsOnlineCanada, they take a closer look into our games within the Canadian market. We find out what Connor's favorite slot is, how it's represented in the Canadian market, how Endorphina decides on game specs, the most popular games in Canada at the moment, and much more.

    Read More
  • Our CEO speaks about impressions, insights, and SiGMA in an interview with Focusgn!

    Our CEO speaks about impressions, insights, and SiGMA in an interview with Focusgn!

    In this recent interview with Focusgn, our CEO, Jan Urbanec, touches upon insightful topics about Endorphina and the iGaming industry as a whole. For example, you’ll get a glimpse of what Jan says about the future of iGaming after Covid-19, his expectations in the next SiGMA in Malta, impressions on new partnerships, how Endorphina plans to stay competitive, and upcoming plans for 2022!

    Read More
  • An exclusive interview with our Senior Sales Manager and PokCas!

    An exclusive interview with our Senior Sales Manager and PokCas!

    Our very own Zdenek Llosa was recently interviewed with PokCas, a unique poker and casino ranking website for the iGaming entertainment industry. In this exclusive interview, Zdenek deep dives into Endorphina’s greatest achievements, what makes the company absolutely unique, how we keep players engaged, our biggest challenges, our take on cryptocurrencies, and what to soon expect in the near future! Interested?

    Read More
  • Gretta's interview with Casinoshunter!

    Gretta's interview with Casinoshunter!

    Recently, Gretta Kochkonyan (our Head of Account Management) has shed some light on Endorphina's games, plans, and communication methods in an exclusive interview with Casinoshunter - a platform dedicated to providing recent, honest, objective, detailed, and unbiased reviews to help gamblers online find the safest platforms to play at. Interested in hearing what goes on behind the scenes and what's new with Endorphina?

    Read More
Banner image
Banner button